How important is a Google Business listing to your Credit Union?
Google has a stronghold on your members and local community members when it comes to online searches. How often do you personally pull up Google Maps to check on store hours, reviews, or contact info before heading to a store? Your Credit Unions Google Business Listing is a great place to start when it comes to managing your information online.
So how do you do it?
Create or Claim / Maintain an account at https://business.google.com. Even if you have never set it up, your credit union most likely already has a profile. If you are not maintaining it, your contact information, hours, and services are likely incomplete.
You can update your hours, images, logo, branch locations, services, and more once you have access.
Think of your listing as a living, breathing service. You need to check-in and keep it up to date.
People read reviews! These numbers change all the time, but Inc.com reports that 91% of people read online reviews, and 84% trust them. Take charge by encouraging and responding to reviews.
Reminders: Managing your Google Business listing is FREE. Services offering to do this for you are often scams. Plus, it’s a smart move to maintain ownership over your Google Business Listing versus having an external vendor own it.
Do you need a quick printable / checklist to make this task easier? Then download my free checklist.
If you are looking for even more resources, check out my free resource area - just for credit unions! You will find a variety of checklists, including a tip sheet and script for staff on asking for online reviews.